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Volume-I

, Issue-I

(FALL 2018)

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01 - The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahor...

http://dx.doi.org/10.31703/gmmr.2018(I-I).01
10.31703/gmmr.2018(I-I).01      Published : Dec 2018

Abstract

    Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is collec... Details

    Television, Dramas, PTV, Serials, Entertainment, Viewership

    (1) Usman Ijaz
    Institute of Communication Studies, Superior University Lahore, Lahore, Punjab, Pakistan.
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02 - Role of Video Tutorials in Increasing the Learning Trends among Pakistani Youth...

http://dx.doi.org/10.31703/gmmr.2018(I-I).02
10.31703/gmmr.2018(I-I).02      Published : Dec 2018

Abstract

    Video tutorials are a form of learning through some sort of videos with the help of graphical and audio representations used in it. Video tutorials have a wide history of learning whether it is curricular or any extracurricular activities. It is less expensive and easy to access comparative to other learning mediums. Students can easily access, learn or solve their problems without going anywhere.... Details

    Video Tutorials, Modern Learning Trends, Older Learning Trends, Youth, Uses and Gratification

    (1) Javeria Nazeer
    Assistant professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan.
    (2) Umm e Habiba
    M.Phil Scholar, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan.
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03 - Rise in Instagram Influencers: A Lahore based Survey...

http://dx.doi.org/10.31703/gmmr.2018(I-I).03
10.31703/gmmr.2018(I-I).03      Published : Dec 2018

Abstract

    Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertaining a... Details

    Influencers, Youtubers, Bloggers, Podcasters, Branding

    (1) Qistas Aslam
    MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
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04 - Psychological Consequences of Online Gaming on Youth: A Survey of UMT Lahore...

http://dx.doi.org/10.31703/gmmr.2018(I-I).04
10.31703/gmmr.2018(I-I).04      Published : Dec 2018

Abstract

    Research related to online gaming has gradually increased over the past few years, however minimal research has been able to study the relationship between online games, anxiety, and academic performance. In this research, the discussion is about the psychological consequences of online games on youth. This paper aims at studying the impact of online gaming on the academic performance of youth. Su... Details

    Psychological Consequences, Mental Health, Mental Well-Being, Online Games, Violent Games

    (1) Samra Nasir
    MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
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05 - Examining Parenting in Monitoring Young People's Social Media Activities...

http://dx.doi.org/10.31703/gmmr.2018(I-I).05
10.31703/gmmr.2018(I-I).05      Published : Dec 2018

Abstract

    Social networking has a major impact on everyone's lives. Its obligation is correspondence, instruction and amusement. The web based life is a data, amusement, and infotainment medium. The trigger for the examination is an outline of the position parents play with their kids in controlling person to person communication practices. Web based life has a significant impact in the lives of everybody. ... Details

    Demeanor, Discipline, Newborn Child Care, Conducts Via Web-Based networking Media

    (1) Mehak Chahil
    MPhil Scholars, SMCS, UMT Lahore, Punjab, Pakistan.
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