ARTICLE

THE EFFECT OF TELEVISION DRAMAS ON PERCEPTION OF YOUNG VIEWERS A STUDY OF LAHORE BASED UNIVERSITIES

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01 Pages : 1-13

http://dx.doi.org/10.31703/gmmr.2018(I-I).01      10.31703/gmmr.2018(I-I).01      Published : Dec 2018

The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities

Abstract

    Main objectives of the study are to examine the exposure of young viewers towards Private TV Dramas and to examine the positive feelings of young viewers towards Private TV Dramas. In addition, it is also objective of the study to examine the negative feelings of young viewers towards Private TV Dramas. In current study data is collected form private and Govt universities of Lahore. Data is collected 400 respondents which are students of different classes. Convenience sampling technique is used for data collection from the respondents. SPSS V-23 is used for analysis of data and application of statistical tests. After the statistical analysis the it was concluded that relationship was found very significant among all independent and dependent variables. It is also suggested that there is need to conducted new studies on this area as well.

    Television, Dramas, PTV, Serials, Entertainment, Viewership

    (1) Usman Ijaz
    Institute of Communication Studies, Superior University Lahore, Lahore, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Ijaz, Usman. 2018. "The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities." Global Multimedia Review, I (I): 1-13 doi: 10.31703/gmmr.2018(I-I).01

HARVARD

    HARVARD : IJAZ, U. 2018. The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities. Global Multimedia Review, I, 1-13.

MHRA

    MHRA : Ijaz, Usman. 2018. "The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities." Global Multimedia Review, I: 1-13

MLA

    MLA : Ijaz, Usman. "The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities." Global Multimedia Review, I.I (2018): 1-13 Print.

OXFORD

    OXFORD : Ijaz, Usman (2018), "The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities", Global Multimedia Review, I (I), 1-13

TURABIAN

    TURABIAN : Ijaz, Usman. "The Effect of Television Dramas on Perception of Young Viewers: A Study of Lahore Based Universities." Global Multimedia Review I, no. I (2018): 1-13. https://doi.org/10.31703/gmmr.2018(I-I).01