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Volume-VI

, Issue-I

(FALL 2023)

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01 - Representation of Gender Stereotypes in Advertisements: A Content Analysis of Fa

http://dx.doi.org/10.31703/gmmr.2023(VI-I).01
10.31703/gmmr.2023(VI-I).01      Published : Dec 2023

Abstract

    In the dynamic realm of the digital landscape, the examination of gender stereotypes' influence on online advertising becomes imperative. This study addresses the backdrop of the expanding influence of social media platforms. The research aims to evaluate the prevalence of gender stereotypes in advertisements on these platforms, categorize these stereotypes, and investigate potential variations in... Details

    Gender Stereotypes, Gender Representation, Gender Roles, Gender Norms, Social Media Advertising

    (1) Ambreen Noor
    Undergraduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan.
    (2) Rida Nowsherwan
    Undergraduate, Department of Communication & Media Research, University of Punjab, Lahore, Punjab, Pakistan.
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02 - Contested Self-image Because of Excessive Use of Social Media: A Qualitative Stu

http://dx.doi.org/10.31703/gmmr.2023(VI-I).02
10.31703/gmmr.2023(VI-I).02      Published : Dec 2023

Abstract

    Adolescent girls and young women may be influenced by social media settings to participate in social comparison, leading to feelings of inadequacy and body dissatisfaction. Instagram usage was nevertheless frequently observed to have notable special effects on body dissatisfaction, eating disorders, and inappropriate dieting behaviours in an attempt to achieve an ideal body image. From this resear... Details

    Social Media, Body Image, Instagram, Eating Disorders, Social Comparison, Body Dissatisfaction

    (1) Rida ul Islam
    Graduate, Department of Anthropology, Faculty of Social Science, International Islamic University Islamabad, Pakistan.
    (2) Mishayam Wajid
    Graduate, Department of Anthropology, Faculty of Social Science, International Islamic University Islamabad, Pakistan.
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03 - Exploring the Impact of Memetic Content on Political Behaviors of University Stu

http://dx.doi.org/10.31703/gmmr.2023(VI-I).03
10.31703/gmmr.2023(VI-I).03      Published : Dec 2023

Abstract

    This research article investigates the impact of memetic content on the political behaviours of university students in Punjab, Pakistan. With the rapid growth of social media and the increasing popularity of memetic content, understanding its influence on political behaviours becomes crucial, especially among the young and educated population. A survey-based research method has been employed, usin... Details

    Memetic Content, Political Behaviours, Social Media, Political Knowledge, Memes, Social Media Influence, Media Literacy, Political Communication, Media Effects

    (1) Afnan Amin
    Graduate, Department of Communication and Media Research, University of Punjab, Lahore, Punjab, Pakistan.
    (2) Tanveer Hussain
    Assistant Professor, Department of Communication and Media Research, University of Punjab, Lahore, Punjab, Pakistan.
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04 - Changing Public Opinion and Politics in the Social Media Era

http://dx.doi.org/10.31703/gmmr.2023(VI-I).04
10.31703/gmmr.2023(VI-I).04      Published : Dec 2023

Abstract

    Public opinion and politics have seen a drastic transformation as a result of the emergence of social media platforms in the digital era. This study reveals the complex mechanisms by which social media platforms impact public opinion and drive political debate through an in-depth examination of user-generated material, qualitative research, and quantitative surveys. The results show how effective ... Details

    Social Media, Political Mobilisation, Democratic Engagement, Filter Bubbles, Policymakers

    (1) Jaweria Ishrat
    Graduate, Department of Anthropology, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Punjab, Pakistan.
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05 - Youth Perspectives on Korean Dramas: Effects and Responses

http://dx.doi.org/10.31703/gmmr.2023(VI-I).05
10.31703/gmmr.2023(VI-I).05      Published : Dec 2023

Abstract

    This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and preferences, their cultural influence, language influence and emotional impact. A quantitative research approach was used, and a survey of K-dramas viewers with a sample size of (N=259) was conducted. The study uses the Cultivation theoretical framework and a questionnaire to obtain data from respondents. Th... Details

    Korean Dramas, Pakistan, Hallyu, Culture, Korean Language

    (1) Hina Saleem
    Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
    (2) Jamila Hatim
    Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
    (3) Bibi Jaweria
    Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
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