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Contents Volume IV Issue I ( 2021)

Media Mobilization or Media Malaise: Evidence from the University Students of Lahore
Abstract:  This study examines the relationship between the university students' news media use, the perception of politics, and their attitude towards political involvement in Lahore in the framework of media mobilization or media malaise perspective. It also examines if this relationship is moderated by traditional and online news media. Data was gathered from an online survey of 300 students enrolled i ...Read More - Download PDF - View Fulltext
Author/s: 1-Ifra Iftikhar
Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.

2-Irem Sultana
Assistant Professor, Government College University, Faisalabad, Punjab, Pakistan.

Keywords:Media Use, Traditional Media, Online Media, Perception of Politics, Political Involvement, Political Engagement, Media Attention
DOI Number:10.31703/gmmr.2021(IV-I).01 DOI Link:http://dx.doi.org/10.31703/gmmr.2021(IV-I).01
Page Nos:1-12 Volume & Issue:IV-I
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