ARTICLE

RISE IN INSTAGRAM INFLUENCERS A LAHORE BASED SURVEY

03 Pages : 23-34

http://dx.doi.org/10.31703/gmmr.2018(I-I).03      10.31703/gmmr.2018(I-I).03      Published : Dec 2018

Rise in Instagram Influencers: A Lahore based Survey

    Influencers are someone who has bigger audience and influence the decision-making power of the people while buying things online or from the outlets of the different brands. Influencers promote content and give products reviews. Brands contact them on the basis of their position, audience, authority and activeness on the social media. Influencers gain audience usually through making entertaining and sometime informative content. Influencers are the marketers of social media. Influencers are also works as Bloggers, Youtubers and Podcasters, but not all bloggers are influencers. With the passage of time influencers have gained more attention and fame. They had given marketers new dimension of their product endorsement and advertisement. Influencers are making as much money as any other celebrity. Instagram influencers are more famous. They are young age only between 25 to 34 years old.

    Influencers, Youtubers, Bloggers, Podcasters, Branding
    (1) Qistas Aslam
    MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.

Cite this article

    CHICAGO : Aslam, Qistas. 2018. "Rise in Instagram Influencers: A Lahore based Survey." Global Multimedia Review, I (I): 23-34 doi: 10.31703/gmmr.2018(I-I).03
    HARVARD : ASLAM, Q. 2018. Rise in Instagram Influencers: A Lahore based Survey. Global Multimedia Review, I, 23-34.
    MHRA : Aslam, Qistas. 2018. "Rise in Instagram Influencers: A Lahore based Survey." Global Multimedia Review, I: 23-34
    MLA : Aslam, Qistas. "Rise in Instagram Influencers: A Lahore based Survey." Global Multimedia Review, I.I (2018): 23-34 Print.
    OXFORD : Aslam, Qistas (2018), "Rise in Instagram Influencers: A Lahore based Survey", Global Multimedia Review, I (I), 23-34