This research article investigates the impact of memetic content on the political behaviours of university students in Punjab, Pakistan. With the rapid growth of social media and the increasing popularity of memetic content, understanding its influence on political behaviours becomes crucial, especially among the young and educated population. A survey-based research method has been employed, using a questionnaire as the data gathering tool, targeting university students in Punjab. The study aims to explore the relationship between exposure to memetic content and political behaviours, including political engagement, political knowledge, and political participation. The sample population consisted of university students from diverse disciplines, allowing for a comprehensive analysis of the research topic. The findings from this research will contribute to our understanding of how memetic content shapes political behaviours and may inform strategies to enhance political awareness and engagement among university students in Punjab, Pakistan.