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CHANGING PUBLIC OPINION AND POLITICS IN THE SOCIAL MEDIA ERA

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04 Pages : 46-52

http://dx.doi.org/10.31703/gmmr.2023(VI-I).04      10.31703/gmmr.2023(VI-I).04      Published : Dec 2023

Changing Public Opinion and Politics in the Social Media Era

Abstract

    Public opinion and politics have seen a drastic transformation as a result of the emergence of social media platforms in the digital era. This study reveals the complex mechanisms by which social media platforms impact public opinion and drive political debate through an in-depth examination of user-generated material, qualitative research, and quantitative surveys. The results show how effective social media is at quickly conveying information, promoting political mobilization, and raising the voices of those who are neglected. However, social media also has drawbacks like the growth of feedback networks, the occurrence of filter bubbles, and the diffusion of false information. The study highlights the significance of addressing these issues while utilizing social media's potential to promote informed and inclusive democratic engagement. Understanding the causes causing these shifts will help society manage the shifting environment and work towards a social media-era republic that is more powerful and participative.

    Social Media, Political Mobilisation, Democratic Engagement, Filter Bubbles, Policymakers

    (1) Jaweria Ishrat
    Graduate, Department of Anthropology, Pir Mehr Ali Shah Arid Agriculture University, Rawalpindi, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Ishrat, Jaweria. 2023. "Changing Public Opinion and Politics in the Social Media Era." Global Multimedia Review, VI (I): 46-52 doi: 10.31703/gmmr.2023(VI-I).04

HARVARD

    HARVARD : ISHRAT, J. 2023. Changing Public Opinion and Politics in the Social Media Era. Global Multimedia Review, VI, 46-52.

MHRA

    MHRA : Ishrat, Jaweria. 2023. "Changing Public Opinion and Politics in the Social Media Era." Global Multimedia Review, VI: 46-52

MLA

    MLA : Ishrat, Jaweria. "Changing Public Opinion and Politics in the Social Media Era." Global Multimedia Review, VI.I (2023): 46-52 Print.

OXFORD

    OXFORD : Ishrat, Jaweria (2023), "Changing Public Opinion and Politics in the Social Media Era", Global Multimedia Review, VI (I), 46-52

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