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YOUTH PERSPECTIVES ON KOREAN DRAMAS EFFECTS AND RESPONSES

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05 Pages : 53-61

http://dx.doi.org/10.31703/gmmr.2023(VI-I).05      10.31703/gmmr.2023(VI-I).05      Published : Dec 2023

Youth Perspectives on Korean Dramas: Effects and Responses

Abstract

    This study examines the impact of Korean dramas on Pakistani youth, in their lifestyle and preferences, their cultural influence, language influence and emotional impact. A quantitative research approach was used, and a survey of K-dramas viewers with a sample size of (N=259) was conducted. The study uses the Cultivation theoretical framework and a questionnaire to obtain data from respondents. The study explores the different reasons why youth are inclined towardsK-dramas which include unique storylines, good camera work, good-looking actors, good shooting locations, interest in Korean language and cultural diversity. Korean dramas have become a popular source of entertainment for Pakistani youth, and they have become a part of the Hallyu wave.

    Korean Dramas, Pakistan, Hallyu, Culture, Korean Language

    (1) Hina Saleem
    Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
    (2) Jamila Hatim
    Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
    (3) Bibi Jaweria
    Graduate, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
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References

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Cite this article

APA

CHICAGO

    CHICAGO : Saleem, Hina, Jamila Hatim, and Bibi Jaweria. 2023. "Youth Perspectives on Korean Dramas: Effects and Responses." Global Multimedia Review, VI (I): 53-61 doi: 10.31703/gmmr.2023(VI-I).05

HARVARD

    HARVARD : SALEEM, H., HATIM, J. & JAWERIA, B. 2023. Youth Perspectives on Korean Dramas: Effects and Responses. Global Multimedia Review, VI, 53-61.

MHRA

    MHRA : Saleem, Hina, Jamila Hatim, and Bibi Jaweria. 2023. "Youth Perspectives on Korean Dramas: Effects and Responses." Global Multimedia Review, VI: 53-61

MLA

    MLA : Saleem, Hina, Jamila Hatim, and Bibi Jaweria. "Youth Perspectives on Korean Dramas: Effects and Responses." Global Multimedia Review, VI.I (2023): 53-61 Print.

OXFORD

    OXFORD : Saleem, Hina, Hatim, Jamila, and Jaweria, Bibi (2023), "Youth Perspectives on Korean Dramas: Effects and Responses", Global Multimedia Review, VI (I), 53-61

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