ARTICLE

MEDIA AND ITS INFLUENCE ON DEMOCRACY A CASE STUDY OF PUNJAB

01 Pages : 1-8

http://dx.doi.org/10.31703/gmmr.2019(II-I).01      10.31703/gmmr.2019(II-I).01      Published : Dec 2019

Media and its Influence on Democracy: A Case Study of Punjab

    This research is a struggle to explore the influence of Media on democracy in Punjab that how media helps to promote the democratic norms in society and strengthens the democracy in context of a developing country. Using survey method, data has been collected from 500 respondents from Punjab as sample technique of available and convenient, selected 250 female respondents and 250 males from rural and urban areas. Questionnaire was based on 25 close ended questions. Current research conducted in the light of "Agenda Setting Theory" and "Framing Theory" which conclude that media has played an important role in strengthens the democracy in Punjab. Media aware public about democracy. People of urban areas especially educated people attract more to media for political awareness as compare to rural area's people. Moreover, TV plays an important role in promotion of democracy specially the private sector media. Media plays the positive role to politically socialize the people in Punjab.

    Media, Democracy, Agenda Setting, Framing, Political Socialization, Political Knowledge, Public Opinion
    (1) Hamayun Masood
    PhD Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Ali Hassan
    Lecturer, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

    CHICAGO : Masood, Hamayun, and Ali Hassan. 2019. "Media and its Influence on Democracy: A Case Study of Punjab." Global Multimedia Review, II (I): 1-8 doi: 10.31703/gmmr.2019(II-I).01
    HARVARD : MASOOD, H. & HASSAN, A. 2019. Media and its Influence on Democracy: A Case Study of Punjab. Global Multimedia Review, II, 1-8.
    MHRA : Masood, Hamayun, and Ali Hassan. 2019. "Media and its Influence on Democracy: A Case Study of Punjab." Global Multimedia Review, II: 1-8
    MLA : Masood, Hamayun, and Ali Hassan. "Media and its Influence on Democracy: A Case Study of Punjab." Global Multimedia Review, II.I (2019): 1-8 Print.
    OXFORD : Masood, Hamayun and Hassan, Ali (2019), "Media and its Influence on Democracy: A Case Study of Punjab", Global Multimedia Review, II (I), 1-8