ARTICLE

PREELECTION POLITICAL CAMPAIGNS COVERED BY PAKISTANI TV CHANNELS A CONTENT ANALYSIS

  1. HOME
  2. ARTICLE

05 Pages : 64-78

http://dx.doi.org/10.31703/gmmr.2022(V-I).05      10.31703/gmmr.2022(V-I).05      Published : Dec 2022

Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis

Abstract

    This research analyzes the political coverage by Pakistani News Channel before the general election 2013. The prime time of the channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting. Because of the indistinct and insufficient necessities of ECP regarding rules of ethics for media, the portion of airtime on electronic media was exceptionally discriminating. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties.

    Political Campaigns, TV Channels, Agenda Setting, Framing, ECP

    (1) Lareb Kanwal
    Undergraduate Student, Department of Mass Communication, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
    (2) Muhammad Naseem Anwar
    Lecturer, Department of Computer Arts, Hamdard University, Islamabad, Pakistan.
    (3) Andleeb Saima
    MS Scholar, International Islamic University, Islamabad, Pakistan.
Fulltext PDF

References

  • Aelst, P, V., Maddens, B., Noppe, J., & Fiers, S. (2008). Politicians within the News: Media or Party Logic? : Media Attention and Electoral Success within the Belgian Election Campaign of 2003. European Journal of Communication 23(2), 193-210. https://doi.org/10.1177/0267323108089222
  • Caliendo, S, M., & McIlwain, C. D. (2006). Minority Candidates, Media Framing, and Racial Cues within the 2004 Election. The Harvard International Journal of Press/Politics, 11(4), 45-69. https://doi.org/10.1177/1081180X06293551
  • Chyi, H. I., & McCombs, M. (2004). Media prominence and also the method of framing: Coverage of the aquilegia college shootings. Journalism and Mass Communication Quarterly, 81(1), 22-35. https://doi.org/10.1177/107769900408100103
  • Cook, T. E. (1999). Governing with the News: The journalism as a Political establishment. Chicago: Chicago University Press.
  • Dalton R. J., Beck, P. A., Huckfeldt, R., & Koetzle, W. (1998). A check of media-centered agenda setting: newspaper content and public interests during a presidential election. PolitCommun . 15, 463–481. https://doi.org/10.1080/105846098198849
  • Dearing J. W., &Everett R. M. (1996). Agenda- Setting. Thousand Oaks, Calif: Sage Publications; Della, V. S., & Kaplan
  • Della, V. S., & Kaplan, E. (2007). “The Fox News Effect: Media Bias and vote.” Quarterly Journal of social science, 122.
  • Dominick, J. (2002). The Dynamics of Mass Communication. state capital John Joseph McGraw Hill corporations.
  • Domke, D., Fan, D, P., Fibison, M., Shah, D, V., Smith, S, S., & Watts, M. D. (1997). News Media, candidates and problems, and opinion within the 1996 Presidential Campaign. Journalism and Mass Communication Quarterly, 74(4), 718-737. https://doi.org/10.1177/107769909707400405
  • Drew, D., & Weaver, D. (2006). Citizen Learning within the 1996 Presidential Election: Did the Media Matter? Journalism and Mass Communication Quarterly, 75(2), 292-301
  • Fazal, A. M. (2008, Feb.16). The transition from civil to military rule. Karachi: Daily Dawn.
  • azio, R. H., & Williams, C. J. (1986). perspective accessibility as a moderator of the perspective perception and perspective behaviour relations: AN investigation of the 1984 presidential election. Journal of temperament and psychology, 51, 505-514. https://doi.org/10.1037//0022-3514.51.3.505
  • Forrest, J., & Gary, N. M. (1999). The Mass Media, Election candidature and citizen Response: The Australian expertise. Party Politics, 5(1), 99-114. https://doi.org/10.1177/1354068899005001006.
  • Funkhouser, G. R. (1973). “The problems with the Sixties: an wildcat Study within the Dynamics of opinion.” opinion Quarterly, 37, 62-75. https://doi.org/10.1016/j.biocon.2021.109239
  • Granberg, D., & Brown, T. A. (1989). On have an effect on and noesis in politics. psychology quaterly, 52, 171-182. https://doi.org/10.1177/1354066119836469
  • Gunther, R., & Mughan, A. (2000). ‘The political impact of the media. In R.Gunther., & A.Mughan (Eds.), Democracy and also the Media: A Comparative Perspective. Cambridge: University Press.
  • Moeller, S. (2006). Concerning the pain of others: media, bias and also the coverage of international disasters. J IntAff. 59, 173–196. https://www.jstor.org/stable/24358432
  • Perez-Lugo, M. (2004). Media uses in disaster situations: a brand new concentrate on the impact section. Sociol Inq. 74, 210–225. https://doi.org/10.1111/j.1475-682X.2004.00087.x
  • Ragas, M., & Roberts, M. (2009). Agenda setting ANd agenda melding in an age of Horizontal and vertical media: complete new} theoretical lens for virtual brand communities. Journalism & Mass Communication Quarterly, 86(1), 45-64. https://doi.org/10.1177/107769900908600104
  • Scheufele, D., & Tewksbury, D. (2007). Framing, agenda setting, and priming: the evolution of 3 media effects models. Journal of Communication, 57(1), 9-20. https://doi.org/10.1111/j.1460-2466.2006.00326.x.
  • Severin, W. J., & Tankard, J. W. (1979). The reference of journalism studies. New York, N.Y.: Hastings House.
  • Tierney, K., & Bevc, C, (2006). Kuligowski E. Metaphors matter: disaster myths, media frames, and their consequences in cyclone Katrina. Ann Am AcadPolitSoc Sci. 604, 57– 81. https://doi.org/10.1177/0002716205285589
  • Wenger, L., Malone, R., & Bero, L. (2001). The smoke revival and also the standard press: a content analysis. Am J Public Health. 91, 288– 292. https://doi.org/10.2105/AJPH.91.2.288

Cite this article

APA

    APA : Kanwal, L., Anwar, M. N., & Saima, A. (2022). Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis. Global Multimedia Review, V(I), 64-78. https://doi.org/10.31703/gmmr.2022(V-I).05

CHICAGO

    CHICAGO : Kanwal, Lareb, Muhammad Naseem Anwar, and Andleeb Saima. 2022. "Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis." Global Multimedia Review, V (I): 64-78 doi: 10.31703/gmmr.2022(V-I).05

HARVARD

    HARVARD : KANWAL, L., ANWAR, M. N. & SAIMA, A. 2022. Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis. Global Multimedia Review, V, 64-78.

MHRA

    MHRA : Kanwal, Lareb, Muhammad Naseem Anwar, and Andleeb Saima. 2022. "Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis." Global Multimedia Review, V: 64-78

MLA

    MLA : Kanwal, Lareb, Muhammad Naseem Anwar, and Andleeb Saima. "Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis." Global Multimedia Review, V.I (2022): 64-78 Print.

OXFORD

    OXFORD : Kanwal, Lareb, Anwar, Muhammad Naseem, and Saima, Andleeb (2022), "Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis", Global Multimedia Review, V (I), 64-78

TURABIAN

    TURABIAN : Kanwal, Lareb, Muhammad Naseem Anwar, and Andleeb Saima. "Pre-Election Political Campaigns Covered by Pakistani TV Channels: A Content Analysis." Global Multimedia Review V, no. I (2022): 64-78. https://doi.org/10.31703/gmmr.2022(V-I).05